Website Promotion and Search Engine Marketing

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Would you like extra visitors to your website?
Search engine marketing techniques

Search engine marketing procedure
Marketing / Website promotion procedure

Do you have a website but no Traffic?

Would you like your website to be visited many times per day? Would you like your website to appear at the top of the search engines?

If your answer to any of these questions is "yes" then your website needs to go through several processes of Search Engine Optimisation (SEO) and a series of online marketing procedures. You may have the best designed website in the world but this is deemed useless if nobody can find your website. Due to the exponential growth of the world wide web (www), websites have become very hard to find, submitting to a few search engines alone is not enough nowadays. More effort must be put in to receive the results that will be beneficial to your company. Without your site being search engine optimised (SEO) your site will receive virtually no traffic from the search engines. By having your site on the top pages of search engines such as Google you will find the number of people viewing your site will increase ten fold, plus more.

Search Engine Marketing Techniques

Submitting to search engines is just a slice of the online marketing process. In order to receive more satisfying results our experts research into keywords for your companies market, finding the best phrases that will bring the greatest associated traffic. Once all of the keywords have been finalised, the site can be optimised to make your site appear on the top pages of search engines such as Google. Keyword optimisation is just one of the many techniques to receiving a top search engine placement.

Search Engine Marketing Procedure

Webbed Designs search engine optimisation (SEO) procedure involves an in depth analysis of your website to determine areas of focus. The key areas discovered are updated on a copy of the live website. We then check that the updates are to your satisfaction before implementing them into the live site. We follow the following search engine optimisation (SEO) procedure:

Content Analysis - analysis of your website to determine a range of highly relevant keyword phrases suited to the audience your website is aimed at.

Page Layout Analysis - analyse each individual page of your website to determine ways of optimising the page layout to help gain better results in the search engines and to try to discover any potential problematic areas that may hinder search engine results.

Link Structure Analysis - analyse the link format of your site to check you have the optimal link structure and to ensure there are no problem areas that may affect the performance of your search engine results.

Keyword Research - analysis of a range of keywords based on the content analysis results in order to find the optimal keywords for your site.

Content Update - modification of your site content to incorporate the chosen optimal keywords.

Page Layout Update - update your page layout to help with search engine performance. This can involve a great deal of work.

Link Structure Update - modification of your link structure in order to offer optimal performance and navigation. This is recommended to perform well in the search engines, especially Google.

Marketing / Website Promotion Procedure

Webbed Designs marketing / website promotion procedure involves an in depth research project into your market area, followed by a series of techniques aimed at airing your website/company in the most productive places:

Identify Market Area - We identify the market area of your site. We then research the market area to determine the best strategy.

Search Engine Submission - We submit your site to a multitude of leading search engines.

Directory Submission - We submit your site to a large number of directories highly relevant to your market area.

Link Alliance Establishment - Establish link partners for the given market area

Website Adverts - Pay websites to place your logo/banner on their site.

Sponsored links / pay per click - Pay for high ranked listings in the search engines and directories.